Founders, operators, and HR leaders on what actually works.
bluprints podcast
A podcast by bluworks where we host our clients and success partners; business leaders who share their journeys, decisions, and the real experiences that shaped their success.
Gohar Said | Maine & Suplyd
In Episode 10 of bluprints, Hussein Wahdan sits down with Gohar Said, founder of Maine and Suplyd, to discuss his journey from bankruptcy to building successful F&B businesses. They explore the role of technology, accountable teams, and strong operational systems in helping companies scale confidently.
Mahmoud Barakat | Moko
In Episode 9 of bluprints, Hussein Wahdan sits down with Mahmoud Barakat, founder of Mōko, to discuss transforming a family sweets factory into a modern Egyptian chocolate brand. They explore local identity, retail expansion, team ownership, and the systems needed to scale efficiently.
Ali Mokhtar & Bassem Raafat | Beltone & A15
In Episode 8 of bluprints, Hussein Wahdan sits down with Bassem Raafat and Ali Mokhtar to discuss Egypt’s investment landscape, why startups succeed or fail, and the dynamics between founders and investors. They also explore the growing opportunities in serving SMEs with scalable, localized solutions.
Nour El Assal | Tagaddod
In Episode 7 of bluprints, Hussein Wahdan sits down with Nour El Assal, CEO of Tagaddod, to discuss building a leading biofuel company through bold decisions, a strong culture, and clear leadership. They explore how transparency, accountability, and workforce visibility help teams grow efficiently and confidently.
Amina Hassan & Soraya Aboul Nasr | The Cookery
In Episode 6 of bluprints, Hussein Wahdan sits down with Amina Hassan and Soraya Aboul Nasr, co-founders of The Cookery, to discuss building a culture of trust, harmony, and appreciation. They explore how transparency, teamwork, and smart HR tools help deliver a seamless customer experience.
Amal Mahmoud & Nihal Schawky | Diwan
In Episode 5 of bluprints, Amal Mahmoud and Nihal Schawky of Diwan discuss building a diverse, people-first company with a strong culture and leadership approach. They also share how bluworks helped streamline HR, improve collaboration, and support Diwan’s evolving business needs.
Ahmed Reda | Dancing Goat Coffee
In Episode 4 of bluprints, Ahmed Reda, CEO of Dancing Goat Coffee, shares his journey from humble beginnings to building one of Egypt’s most loved coffee brands. He explores the passion, challenges, and vision behind the brand’s success.
Mostafa El Sagheer | El Sagheer Salons
In Episode 3 of bluprints, Mostafa El Sagheer, CEO of El Sagheer Co., shares how he transformed his father’s legacy into a modern beauty business. He discusses overcoming industry challenges, evolving the brand, and redefining excellence in Egypt’s beauty sector.
Mohamed El Shazly | Cilantro
In Episode 2 of bluprints, Mohamed El Shazly, CEO of Cilantro, shares how the homegrown brand evolved through a changing market. He discusses the role of people-first leadership in driving transformation and helping Cilantro become an industry leader.
Khaled Attalah | Ariika
In Episode 1 of bluprints, Khaled Attallah, CEO of Ariika, shares his journey of building and scaling the brand. He explores how HR automation improved employee management and supported Ariika’s broader business growth.
Blogs
Employee Classification in Egypt: Full-Time vs. Part-Time vs. Contractors
Getting employee classification wrong is one of the more expensive HR mistakes a business can make, and it is a mistake that tends to stay…
Top HR Systems Used by Egyptian Enterprises in 2026
Top HR Systems Used by Egyptian Enterprises have become a more relevant topic as enterprise HR in Egypt has shifted significantly over the past few…
Free vs. Paid HR Systems: What You Actually Get for Your Money
The Free vs. Paid HR Systems comparison is one that many growing businesses eventually face. While free HR software is often dismissed as too limited,…
Cloud-Based vs. On-Premise HR Systems: Which Is Right for Your Business?
TheCloud-Based vs. On-Premise HR Systems question used to be a genuine debate. It is less of one now, at least for small and mid-sized businesses.…
Remote Hiring in Egypt: Legal Considerations and Practical Steps
Remote hiring in Egypt has become increasingly common as companies expand access to talent beyond traditional office locations. In many cases, however, hiring practices evolved…
How to Handle Employee Grievances Before They Become Legal Issues
Handle employee grievances effectively, and many workplace issues can be resolved long before they become formal disputes. Fail to address them properly, and small concerns…