Founders, operators, and HR leaders on what actually works.
bluprints podcast
A podcast by bluworks where we host our clients and success partners; business leaders who share their journeys, decisions, and the real experiences that shaped their success.
Ahmed Helmy | Eternity Schools
In Episode 12 of bluprints, Hussein Wahdan sits down with Ahmed Helmy of Eternity Schools to discuss why he chose not to market his school, and what he built instead. They explore reputation, quality of delivery, and the operational systems that let a school grow on word of mouth.
Ismail Hafez & Karim El Gezery | Rabbit
In Episode 11 of bluprints, Hussein Wahdan sits down with Ismail Hafez and Karim El Gezery of Rabbit to discuss building a company in just 120 days. They explore speed of execution, hiring under pressure, and the systems a team needs to move that fast without breaking.
Gohar Said | Maine & Suplyd
In Episode 10 of bluprints, Hussein Wahdan sits down with Gohar Said, founder of Maine and Suplyd, to discuss his journey from bankruptcy to building successful F&B businesses. They explore the role of technology, accountable teams, and strong operational systems in helping companies scale confidently.
Mahmoud Barakat | Moko
In Episode 9 of bluprints, Hussein Wahdan sits down with Mahmoud Barakat, founder of Mōko, to discuss transforming a family sweets factory into a modern Egyptian chocolate brand. They explore local identity, retail expansion, team ownership, and the systems needed to scale efficiently.
Ali Mokhtar & Bassem Raafat | Beltone & A15
In Episode 8 of bluprints, Hussein Wahdan sits down with Bassem Raafat and Ali Mokhtar to discuss Egypt’s investment landscape, why startups succeed or fail, and the dynamics between founders and investors. They also explore the growing opportunities in serving SMEs with scalable, localized solutions.
Nour El Assal | Tagaddod
In Episode 7 of bluprints, Hussein Wahdan sits down with Nour El Assal, CEO of Tagaddod, to discuss building a leading biofuel company through bold decisions, a strong culture, and clear leadership. They explore how transparency, accountability, and workforce visibility help teams grow efficiently and confidently.
Amina Hassan & Soraya Aboul Nasr | The Cookery
In Episode 6 of bluprints, Hussein Wahdan sits down with Amina Hassan and Soraya Aboul Nasr, co-founders of The Cookery, to discuss building a culture of trust, harmony, and appreciation. They explore how transparency, teamwork, and smart HR tools help deliver a seamless customer experience.
Amal Mahmoud & Nihal Schawky | Diwan
In Episode 5 of bluprints, Amal Mahmoud and Nihal Schawky of Diwan discuss building a diverse, people-first company with a strong culture and leadership approach. They also share how bluworks helped streamline HR, improve collaboration, and support Diwan’s evolving business needs.
Ahmed Reda | Dancing Goat Coffee
In Episode 4 of bluprints, Ahmed Reda, CEO of Dancing Goat Coffee, shares his journey from humble beginnings to building one of Egypt’s most loved coffee brands. He explores the passion, challenges, and vision behind the brand’s success.
Mostafa El Sagheer | El Sagheer Salons
In Episode 3 of bluprints, Mostafa El Sagheer, CEO of El Sagheer Co., shares how he transformed his father’s legacy into a modern beauty business. He discusses overcoming industry challenges, evolving the brand, and redefining excellence in Egypt’s beauty sector.
Mohamed El Shazly | Cilantro
In Episode 2 of bluprints, Mohamed El Shazly, CEO of Cilantro, shares how the homegrown brand evolved through a changing market. He discusses the role of people-first leadership in driving transformation and helping Cilantro become an industry leader.
Khaled Attalah | Ariika
In Episode 1 of bluprints, Khaled Attallah, CEO of Ariika, shares his journey of building and scaling the brand. He explores how HR automation improved employee management and supported Ariika’s broader business growth.
Blogs
How to Write a Job Description for Blue-Collar Roles
Most job ads fail in the first few seconds. A candidate opens the listing, can’t tell what the work is or what it pays, and…
Restaurant Staffing Challenges: How to Find Reliable Employees Faster
Talk to almost any restaurant manager and staffing comes up within the first few minutes. When there aren’t enough people on the floor, service drags,…
How to Hire Blue-Collar Workers in Egypt: A Practical Guide for Employers
Hiring the right people isn’t optional for any business — but for companies relying on technicians, tradespeople, drivers, restaurant workers, and other hands-on roles, finding…
Restaurant Jobs in Egypt: Key Roles and Skills Employers Look For
The restaurant industry offers a wide range of career opportunities in Egypt, from front-of-house positions that involve working directly with customers to kitchen, delivery, and…
How to Recruit Restaurant Staff: A Complete Guide for Employers
Who you hire at a restaurant shows up directly in service quality, customer satisfaction, and how smoothly the whole operation runs day to day. Chefs,…
Employer Payroll Costs in Egypt: Salary, Social Insurance, and Other Contributions Explained
When you hire someone, the salary you agreed on is really just the starting point. There’s social insurance, overtime, bonuses, allowances, benefits, and a handful…