Founders, operators, and HR leaders on what actually works.
bluprints podcast
A podcast by bluworks where we host our clients and success partners; business leaders who share their journeys, decisions, and the real experiences that shaped their success.
Gohar Said | Maine & Suplyd
In Episode 10 of bluprints, Hussein Wahdan sits down with Gohar Said, founder of Maine and Suplyd, to discuss his journey from bankruptcy to building successful F&B businesses. They explore the role of technology, accountable teams, and strong operational systems in helping companies scale confidently.
Mahmoud Barakat | Moko
In Episode 9 of bluprints, Hussein Wahdan sits down with Mahmoud Barakat, founder of Mōko, to discuss transforming a family sweets factory into a modern Egyptian chocolate brand. They explore local identity, retail expansion, team ownership, and the systems needed to scale efficiently.
Ali Mokhtar & Bassem Raafat | Beltone & A15
In Episode 8 of bluprints, Hussein Wahdan sits down with Bassem Raafat and Ali Mokhtar to discuss Egypt’s investment landscape, why startups succeed or fail, and the dynamics between founders and investors. They also explore the growing opportunities in serving SMEs with scalable, localized solutions.
Nour El Assal | Tagaddod
In Episode 7 of bluprints, Hussein Wahdan sits down with Nour El Assal, CEO of Tagaddod, to discuss building a leading biofuel company through bold decisions, a strong culture, and clear leadership. They explore how transparency, accountability, and workforce visibility help teams grow efficiently and confidently.
Amina Hassan & Soraya Aboul Nasr | The Cookery
In Episode 6 of bluprints, Hussein Wahdan sits down with Amina Hassan and Soraya Aboul Nasr, co-founders of The Cookery, to discuss building a culture of trust, harmony, and appreciation. They explore how transparency, teamwork, and smart HR tools help deliver a seamless customer experience.
Amal Mahmoud & Nihal Schawky | Diwan
In Episode 5 of bluprints, Amal Mahmoud and Nihal Schawky of Diwan discuss building a diverse, people-first company with a strong culture and leadership approach. They also share how bluworks helped streamline HR, improve collaboration, and support Diwan’s evolving business needs.
Ahmed Reda | Dancing Goat Coffee
In Episode 4 of bluprints, Ahmed Reda, CEO of Dancing Goat Coffee, shares his journey from humble beginnings to building one of Egypt’s most loved coffee brands. He explores the passion, challenges, and vision behind the brand’s success.
Mostafa El Sagheer | El Sagheer Salons
In Episode 3 of bluprints, Mostafa El Sagheer, CEO of El Sagheer Co., shares how he transformed his father’s legacy into a modern beauty business. He discusses overcoming industry challenges, evolving the brand, and redefining excellence in Egypt’s beauty sector.
Mohamed El Shazly | Cilantro
In Episode 2 of bluprints, Mohamed El Shazly, CEO of Cilantro, shares how the homegrown brand evolved through a changing market. He discusses the role of people-first leadership in driving transformation and helping Cilantro become an industry leader.
Khaled Attalah | Ariika
In Episode 1 of bluprints, Khaled Attallah, CEO of Ariika, shares his journey of building and scaling the brand. He explores how HR automation improved employee management and supported Ariika’s broader business growth.
Blogs
Net Salary and Income Tax Calculator for Egypt in 2026
Updated for 2026 · Egyptian Income Tax Law 91/2005 as amended by Law 7/2024 Net Salary & Income Tax Calculator – Egypt (2026) Enter a…
How to Build an Effective Recruitment Process for Growing Companies
The recruitment process gets harder the bigger a company gets. Businesses need to fill more roles while still making sure they’re actually bringing in people…
Best HR Software in Egypt (2026): 10 Solutions Compared for Growing Businesses
Choosing the best HR software in Egypt is about more than finding a platform with the longest feature list or the biggest name. What works…
HR Software Security: How to Protect Employee Data and Stay Compliant
Think about what sits inside your HR system for a moment. National ID numbers. Bank account details. Salary figures. Disciplinary records. Home addresses. HR software…
HR Software for Multi-Branch Companies: How to Manage Employees from One Platform
Managing people gets genuinely harder once a business spreads across multiple branches. Whatever worked fine for a single location can turn into a real headache…
HR Software Mistakes That Cost Companies Time and Money
Good HR software genuinely makes workforce management faster, more organized, and easier to scale. The right system cuts manual work, centralizes employee data, automates the routine…